Welcome to Episode 24 of The Designer Within Podcast! Can you believe it's already December? Time flies!

Today's episode is a bit different—it's a broadcast of a segment from a recent online presentation I did for designers. The topic? How to "social media-proof" your company.
 In the original hour-long presentation, I covered various aspects, but I've condensed it to about 25 minutes for you. 

I'll discuss why social media shouldn't be your sole marketing platform, the good and bad sides of social media, and the importance of creating your own social network.

We'll explore the drawbacks of relying solely on social media, such as the risk of diluting your target audience and the potential costliness of boosting posts. Then, we'll delve into the positive aspects, like developing your unique voice, fostering empathy through sharing, and the quick and easy implementation of social media content.

The key takeaway? Imagine a world without social media. What would you do if it all disappeared? My solution: create your own social network. I'll guide you through the concept and highlight the benefits. You'll have a community of like-minded individuals, be in control of your content, and enjoy unlimited growth potential.

We'll explore one of my favorite ways  to develop your own social network:  in-person interactions. These opportunities provide a chance to connect with your target audience, nurture relationships with vendors, and position yourself as an industry expert.

Remember, your social network extends beyond social media platforms. It's a powerful tool that you can shape and grow. So, grab your notepad, whether you're on a walk or doing household chores, and let's dive into this note-taking episode. I hope you find valuable insights on social media-proofing your company! 

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Design feels natural. Business doesn’t. And that is frustrating.

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