The Lazy CEO Podcast with Jane Lu

#24 Lorna Jane: How to Create an Iconic Brand That Lasts 35 Years on With Lorna Jane Clarkson


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Hey Poddy Fam! My next guest needs no introduction! It’s Lorna Jane Clarkson! Lorna saw that there was a gap in the market for workout clothes for women, she borrowed a sewing machine and started what she thought was a hobby. Little did she know that she was creating a category that we all now know as activewear. 35 years on, Lorna Jane is now one of the most well-known brands in Australia with over 100 stores and over half a billion in sales, Lorna is an absolute icon!


@lornajaneactive @thelazyceo_podcast


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The Lazy CEO Podcast with Jane LuBy Jane Lu

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