Events in 2022 play a totally different role than they did even a few years ago. Gone are the days of having to spend huge chunks of your marketing budget to build trade show booths that generate little return and sponsoring overpriced industry events. Your audience is digital and your event strategy needs to be aligned closely with your digital goals. In this episode, Chris talks about how you can use in-person micro-events to create amazing experiences, all while fueling your larger digital growth.