What if your next burger could help fight climate change?

In this episode of Vedge Your Best, Michele talks with Jonah Goldman, co-founder of PLNT Burger, about how one small idea—born from a childhood trip to an animal sanctuary—grew into a fast-growing plant-based burger chain with a mission: joy, flavor, and planet-friendly impact.

Learn how PLNT Burger is:

• Redefining fast food with a 100% plant-based, kosher, halal, and GMO-free menu

• Using radical inclusivity and nostalgia to win over skeptics

• Offering a live impact calculator to track how much land, water, and carbon you’re saving with each order

• Giving away a free burger or sandwich just for downloading their app
  

Whether you’re vegan, plant-curious, or still craving classic drive-thru flavors, this conversation will challenge how you think about food, activism, and what's possible—one bite at a time. Follow PLNT Burger → @plntburger on Instagram

Topics Covered:

• Jonah’s vegan origin story & early activism

• The “Plant Believe It” taste test challenge

• Why joy and flavor matter more than guilt

• Why PLNT Burger avoids the word “vegan” on purpose

• Building change into the business model

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and share the message of plant-based living with more listeners.

For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠micheleolendercoaching.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Music, Production, and Editing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Charlie Weinshank⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Virtual Support Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://proadminme.com/⁠