Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've brought in Mike Morrison of Membership Geeks to share everything you need to know before trying out the trial strategy. In this episode you'll hear about the power of memberships, the two keys of a membership that works, what you need to know about free trials, and 6 strategies to converting trials to paying members. For show notes, head to https://summithosthangout.com/249