As the self-proclaimed "poster child" for making the most mistakes in a blogging journey, Megan from the food blog Pip and Ebby shares about the mistakes she has made within this series. This is the second episode in a series that covers multiple mistakes, takeaways and action steps for other food bloggers to learn from. Mistake #2: Over-complicating everything. - Create your blog on the most efficient platform and use plugins that are tried and tested. - Having a plan will simplify so many things in your business. - Know your niche and serve those people with intention. - Wildly putting content out into the ether is a perfect way to over-complicate your business. - Do keyword research to hone in and simplify the content you're creating. - Start with something simple (and that works) and build from there.