Learning notes from this episode:

• Asaf Navot does not have a technical co-founder at Home Made. His first technical hire was a Product Manager, not a CTO.
• When you are considering investing your time, money or energy into a new project, Asaf recommends approaching like an investor. Ask yourself: are the market fundamentals good? Is my solution better than the competition? Would a bigger company buy a business like this?
• Use existing technologies to create an MVP if you can and test the market. Asaf's pilot was made up of an online form and a spreadsheet. That helped him prove the model and then get investment to hire an outsourced development firm.

You can check out Home Made here.

If you want to have a one on one session with Sophia, you can see options here. Places are very limited.

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