If you really want to understand how to build a tribe of loyal followers, this is your episode. Ken Hughes is an expert on customer experience, modern consumer behavior and brand engagement. He just launched his book, Taylormaking, which is an incredible case study in emotional connection. He's a performer and one of the best storytellers in the business.

Additional Resources:

Connect with Ken: https://www.kenhughes.info/ https://www.taylormaking.com/

Connect with Danielle:

The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/

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Key Takeaways:

• Storytelling is deeply embedded in Irish culture.
• Brands are defined by the stories customers tell about them.
• Emotional connections drive brand loyalty.
• Generational shifts can challenge brand identity.
• Empowering employees enhances customer experiences.