Today we’re talking about the most recent Pinterest iOS app update as well as the newest Pinterest iOS widget — Interests. The latest features and updates were launched back in February 2021 but we’ve learned a lot about both since then. 

We’ll discuss how these new features are being used and how you can take advantage of them as a business owner. We’ll also discuss whether this Pinterest iOS app update impacts Pinterest ads like it has impacted Facebook ads. 

Simple Pin team member Elysha joined me for this update. Elysha is on our Promoted Pins team and helps out in our Simple Pin Ads Society. 

Flash alert: the Ads Society will be opening again next month so watch for details!

I want to remind you that Simple Pin Media is the leader in organic and paid Pinterest Management Services. Are you a small business owner that wants to create a powerful Pinterest marketing strategy that will grow your business but you don’t have any time?

We would love to support you and your goals by taking that Pinterest management piece off your plate. 

Our services include:

* Pinterest organic management

* Pinterest ads management

* Pinterest account clean-ups & builds

* and more!

We have services to fit every type of business and budget need.

We also have two new services to offer — our new eCommerce strategy consult call and our eCommerce Kickstarter package. 

Our services leverage eight years of management experience to keep you updated on best practices and diversification on Pinterest. We use our expertise and signature Simple Pin Framework to help you reach your ideal customer or reader right where they are in their journey.

Okay, let’s dive into my conversation with Elysha.

Elysha thinks of Pinterest as the positivity platform. When she took a break from social media for a while, she deleted everything except Pinterest because she feels Pinterest is always a great place for inspiration.

She loves that you don’t have the negativity or everybody’s two cents common to other platforms. Elysha describes the platform as a place for proactive information and finding resolutions to problems you might have. 

When people are going on Pinterest, their specific intent is to be inspired or to make an informed purchase decision. They can’t get that anywhere else. 

As an example of the power of Pinterest marketing, Elysha recalled my comments from a previous episode about the smokeless Solo Stove. She said that she was compelled to purchase one based on my ringing endorsement.

We recently took our stove on a camping trip and while everybody else was getting smoked out by their firepit, ours was delightfully smoke-free, hot, and amazing. It all came from a video Pinterest ad. That’s how it started for me and that’s the type of powerful story you just can’t track.

As a member of our Promoted Pins (Pinterest ads) team and a leader in our Ads Society, Elysha is actively involved with the Pinterest platform. Elysha loves seeing business owners discover the benefits of Pinterest and realizing there can be profitable returns. The power of getting your name and your brand out there is unlike any other platform.

Her favorite thing about her position on the team is being able to simplify the ads process for people.