In all the conversations with artists I've had, the number one thing that keeps on coming up is the reluctance to sell. I see this on websites that aren't set up for buyers to easily be able to purchase their art and in their reluctance to sell in person. Our guest today is here to talk us through the different ways to sell and why it's important for you to also do it in person.

David Meltzer is a legendary sports executive, entrepreneur, investor, and co-founder of Sports One Marketing. He served as the CEO of Lee Steinberg Sports & Entertainment Agency and is the author of Connected to Greatness.

So how do we find our audience, our buyers, and the people who'll connect with and appreciate our art? Here's what David shares:

• You need to create opportunities for yourself.

• Meet the buyer where they are comfortable.

• Learn how to communicate and tell the story of your art.

"It's so interesting how much we participate in perception that is working against ourselves." - David Meltzer

David talked about how it's up to us to meet people, put ourselves out there, and make our own opportunities. While this can be intimidating, he tells us how and why we need to do this in a beautiful and inspiring way.

For full show notes, go to schulmanart.com/250

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