Lets’ talk about how much time you should spend on your Pinterest marketing. Today I’m sharing my best time management tips to help you be as efficient as possible!

How much time should I spend on my Pinterest marketing?

It’s a question we get a lot from people.

So today we are going to walk through the answer to that question in three parts. First, we’ll look at how much time our Simple Pin Media account specialists spend on Pinterest marketing, then we’ll give some practical time management tips. Finally, we’ll share some tools that can help you use your time efficiently.

Before I dive into that, I want to let you know that shopping is front-and-center for Pinterest this year. We knew it was coming based on their Q4 earnings report for 2020. We’ve seen it rolled out with the Verified Merchant Program, product tagging, Shops, idea pins, and now product tagging for idea pins.

You’ll want to check out the episodes with updates on Idea Pins and product tagging that are coming up soon.

We know that some of our shop owners are struggling to figure out how to navigate this new focus on shopping. Our new product, the eCommerce Kickstarter Package, is designed to help you get your Pinterest shop up and running the right way without spending lots of valuable time trying to figure it out.

As part of this 6-week package, you’ll be meeting with one of our top account specialists who works specifically with shops. They will help you evaluate all aspects of your Pinterest strategy including:

* a build or deep dive into your shop

* your Pinterest profile

* your website.

Then they will help you with Pinterest creatives and building your catalog. After setting an amazing foundation for you, we will provide support so that you or a team member can successfully manage your shop on your own.

You can find out more about this Pinterest Ecomm Kickstarter package here.

How Much Time Should You Spend on Pinterest Marketing?

It is really easy to get caught up in social media marketing for your business, spending hours trying to figure something out and talking with people.

The same goes for Pinterest.

We’re learning, creating, engaging, and before we know it we’re so lost in “figuring it out” that we haven’t created anything or worked on the core part of the business itself.

We know that you have tons of social media platforms that take your time as well as the time demand for running your business.

Pinterest is just one piece of the pie and we want to give you an estimate for how much time to spend on your Pinterest marketing and suggest some business tools that can help you work through that process more quickly.

If you have listened to this podcast for any amount of time, you know I don’t give hard and fast numbers for anything. I know some of you really want those hard numbers. But experience has taught me that when people hear a hard-and-fast number and they don’t fall within that range, they feel like they’re doing something wrong. That might not be the case at all. So no hard and fast numbers here.

What I am going to do is give you some parameters so you have something to guide you.

At Simple Pin, we track all the time we spend on every single account — from how much time our account specialist is spending with the account, to how much time our team lead spends evaluating it, to looking at analytics to determine the best strategy moving forward.