Today I’m joined by LA Radio Superstar Natalia Perez. 

She’s an announcer on the super-important radio show Big Boy's Neighborhood on Real 92.3 in LA. 

To give you an idea about how important this show is, the reason you first heard a Kendrick Lamar track on Australian radio is because Big Boy played it on his show first. He’s the one that breaks records to market. His endorsement gives music directors the world over permission to also start playing these songs. 

He’s a true legend of the industry and by legitimising artists on his show has helped create more music superstars the I’ve had hot dinners. 

Natalia worked together for three years on a radio show called The Hot Hits Live from LA, and as soon as I met her I knew she was something special. 

The way Natalia has crafted her career path, how she’s worked, and learned, and worked some more, and used a combination of super-hard work, willingness to learn more skills and a kindness that will knock you out of the park - this one will leave you so inspired about what’s possible in life, and indeed how you might be able to level up your own career. 

Next to my wife, Natalia is the kindest person I know. 

She’s also one of the most hard working people I’ve ever come across. 

If you’re at all interested in a career in media, or a career in an area that has a high barrier to entry - this conversation is a masterclass in how to achieve what you dreamed of achieving. 

I can’t thank Natalia enough for staying up super late to talk to me on this one - late being 4pm which for breakfast radio announcers is essentially midnight. 

You can find Natalia at @heynatalia on instagram, let her know you heard her here. 

This woman is one of the most dear people I know, and that I can share this conversation with you, and indeed give you a glimpse into the kind of person she is and that incredible career success can be yours through hard work and kindness - well it’s pretty special.

Enjoy this conversation with the wonderful Natalia Perez.

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