While I was writing the book proposal for Artpreneur I had to look at what other art books are out there and see how my book could fill a need that these books haven’t. And it was in this process that I came across today’s guest, Jeff Goins. 

Jeff is a bestselling author, podcaster, blogger, marketer, speaker, and a few other things. Through his bestselling books, courses, coaching, and speeches, he shares his ongoing journey of transformation, inspiring creators like you to discover your voice and share it with the world. He’s also the founder of Fresh Complaint, a bespoke creative agency that helps thought leaders turn good ideas into big ideas. Among other titles, he wrote Real Artists Don’t Starve, where he debunks the myth of the starving artist with rules for artists who thrive. 

“Being seen doing your work is the best marketing an artist can offer.” - Jeff Goins 

With everything he’s done, Jeff has made more than a few observations about the world. Here are some common misconceptions about art that he busts today: 

• Real artists don’t care about money. 

• Real artists don’t need to do any marketing; they just have to make good art. 

• Artworks reach a point in creation when they are finished or complete. 

“Art is not the thing you create. It is the process by which you create it.” - Jeff Goins 

One of the things Jeff shares is that an art is never finished. A book is never done, it’s only due. Books and art belong to a certain point in time, and can never be recreated, even by the artist.

For full show notes, go to schulmanart.com/255

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