With the arrival of Pete's son Ollie, Pete has been reading lots of children's books of late, and this week, he and Jen noodle on who children's books are actually for and how we might think about having multiple audiences in the projects that we create.

Specifically, in this episode Jen and Pete talk about:

• Who are children's books actually for, the child or the parent, or could it be both?
• What is the difference between demographics and psychographics?
• How might we use children's books as an example of how to communicate clearly and with empathy?

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Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).