For artpreneurs, photography is a powerful way to position your art and your products online and create a visual identity that truly represents you and your work. In this episode, we’re talking all about branding photography. 

Carolina Luna is a New York-based seasoned photographer and a branding and transformation catalyst. She works with entrepreneurs, creatives, and visionaries to help them build a strong social image with photography that’s as individual as they are, to match their personality and messaging. She teaches entrepreneurs how to build authenticity, authority, and credibility online using strategic photos as a positioning tool. Fun fact: she’s also the photographer that I hired for my book launch party for Artpreneur.  

“The purpose of personal branding photography is not to make you look like who you are not. It’s to keep you as authentic as you are… showing little slices of your life to allow your audience to see how you live your life.” - Carolina Luna 

So, what makes branding photography different from a regular photography session? A regular photography session takes pretty pictures. But branding photography gives you images that capture who you are, your work, and your message in a photo.  

Here are three questions Carolina answers: 

• What are the common mistakes artpreneurs make when they post their photographs? 

• How do you choose locations when you’re doing brand photography to showcase the entrepreneur behind the brand? 

• What if you’re uncomfortable in front of the camera? 

She also gives practical tips for your next branding photoshoot, like how to pose in front of the camera, what kinds of photos you need to take, and the conversations you need to have with your photographer before they start taking the photo. 

“Everything that shows how you live your best life helps people to bond with you.” - Carolina Luna 

And when it comes to choosing your photographer, Carolina advises that they should know marketing and understand branding so they can help you understand how you want to position yourself, elevate your vision, and help you capture how you want to be remembered as an artist.  

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