When Kat and Landon Eckles opened the first Clean Juice outside Charlotte, North Carolina, in 2015, the intention wasn't necessarily to build a thriving franchise. Passionate about healthy, organic foods and with several years of experience serving them to their kids, the husband-and-wife duo were just looking for a change after a season with Landon often on the road and Kat as a stay-at-home mom. But the concept quickly took off, and through franchising has grown to nearly 100 locations serving juices, smoothies, bowls, and foods—all of it 100 percent organic. 
In this conversation with QSR editor Sam Oches, the Eckleses discuss how they've positioned Clean Juice to be a wellness-oriented brand, how their faith has informed the core values behind the company, and how they've overcome the challenges of maintaining a completely organic menu.

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