Jeff Richards is the Founder of Mooala, the fastest growing plant based milk product in the industry. They discuss Jeff's journey from a corporate job to entrepreneurship, the highs and lows of starting a company, the trend of non dairy milk products and more. Enjoy! For more information on Chris Powers and Fort Capital, visit www.fortcapitallp.com Follow Chris on Twitter! @fortworthchris  Connect with The FORT by emailing us at [email protected]  01:28 – How did Mooala start?  04:48 – Aptitude Testing 06:56 – Why is dairy-free taking off faster than dairy? 09:50 – The Process of Making Almond Milk 12:55 – Is almond milk expanding internationally? 15:23 – What was the turning point for leaving an established job in finance to start a company? How were the early days? 24:43 – How do you know you’re successful when acquiring new clients and expanding to new markets beyond Texas? 31:07 – Finding a Broker 33:16 – The Process of Raising Money 36:10 – When did you start hiring more people? 39:36 – What is the process of innovating new products? Who was instrumental in building Mooala? 46:54 – What do the next five years look like? 53:40 – What conferences should newcomers to the food and beverage industry be in? 55:02 – Does it bother you that this might not be a long-lasting trend?