Jen Pinkston — creator of TheEffortlessChic.com and founder of La Paloma — joins host Emily Landers on today’s episode of How’d She Do That?. In 2011, with the belief that effortless everyday style should be accessible to all, Jen launched the lifestyle site TheEffortlessChic.com. Today, the site is a repeat destination for readers worldwide. Jen’s styling experience range from the likes of Ellen DeGeneres and Kristen Wiig to brands like Apple, Gap, and Warner Brothers, just to name a few. In 2020, Jen launched her newest brand La Paloma — a collection of better sleep and loungewear for kids. 

You are going to love hearing all about Jen’s post-grad season of life, her experience at the Ellen Show, stepping into being a freelance stylist in Los Angeles, her ultimate move back to Texas, and her newest venture, La Paloma!