How Leaders Lead with David Novak

#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters


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At age 25, he walked away from a successful seven-figure business, and took a big swing on a risky idea.

Thrive Market Cofounder and CEO Nick Green knew he wanted to make healthy food more accessible. But at a time when everyone was chasing speed and scale, he made a big bet on the membership model. 1.7 million members later, it’s safe to say it worked.

In this episode, he shares:

  • His early career failures and what they taught him
  • The power of the right business model
  • The weird way he uses ChatGPT
  • Why you should take big swings
  • Take your learning further. Get proven leadership advice from these (free!) resources:

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    How Leaders Lead with David NovakBy David Novak

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