As much as I like to focus on the impact of a virtual summit over the money it makes, we're all running businesses and need to make money, right? The thing is, it's not the all-access pass package, pricing, or sales strategy that matters when it comes to record-breaking amounts of revenue. In this episode I'll break down two higher-level pieces that you need to pay attention to and how they influence the revenue generated through your summit. For show notes, head to https://summithosthangout.com/262