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I just had to share this with you because I know you'll see yourself in this story. A lamb farmer came to our coaching call practically whispering, "Charlotte, I raised my prices to $19/lb... but I feel so greedy. What if no one buys?"

She'd done her cost worksheets. She KNEW $19 was what she needed to be profitable. But she was ready to slash prices anyway because guilt was eating her alive.

Sound familiar?

In today's episode, I'm taking you inside our coaching session where we destroyed her "greedy trap" using what I call "belief archeology."

Key discoveries you'll hear:

• The exact compassionate script for when customers push back on price (not defensive!)
• How we shifted from "I'm being greedy" to "I have a purpose and I'm proud"
• Why her parents' snide comments about pricing are none of her business (hello, Brené Brown's arena principle)
• The moment her voice completely shifted when she remembered WHY she raises lamb

Here's what changed everything: When she connected to her deeper purpose – regenerating depleted land, touching hearts through food, helping customers taste lamb like they remembered from Europe – she wasn't greedy anymore. She was someone with a mission worth sustaining.

Friend, your customers don't want cheap food. They want YOU to survive and thrive so you can keep feeding them. When you undercharge, you'll burn out and quit, leaving them wondering why you didn't charge enough to stick around.

It's not greedy to charge what you need to be profitable. It's responsible. It's how you ensure you can keep doing this work you love.

Click HERE and Let's Meet!

Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.