Is your Pinterest marketing serving your business in the way you had hoped? I figured since it’s mid-December, it’s a great time to talk about how to evaluate your Pinterest marketing strategy. 

I’ve had a lot of frantic emails and DMs on Instagram from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for Pinterest marketing as it relates to your business. I’ll give you a framework to evaluate your Pinterest marketing strategy and plan your direction for 2022.

I’m going to walk you through the framework we use here at Simple Pin when we’re trying to figure out if something is worth the continued investment for our business (aka ROI). 

We ask a set of key questions and look at analytics to answer them. 

evaluate your pinterest marketing strategy: 3 questions to ask yourself

Let’s get started with the first of three essential questions that guide my thoughts while I’m evaluating the past year.

1. Why is Pinterest an important part of marketing my business? 

There are some important things to consider with this question.

First — what goal does Pinterest help you reach in your business? Is it:

* product sales?* email conversions?* traffic?* affiliate sales?

List all of your goals and then circle the top three that you think Pinterest helps you reach.

Second — remember that Pinterest is a search and discovery network that requires a long-term investment for marketing. You might be looking for new buyers, new readers, and people to start following you on other channels. Keep in mind that it’s more like Google and Youtube in the marketing sense.

For me, Pinterest marketing serves our beginner Pinterest marketer avatar. These are people who are curious about Pinterest marketing. They want to know the “how-tos”. 

Related: The Pinterest Tutorials Hub: A Collection of “How To” Posts

I am very clear about my Pinterest marketing goals. My goal with Pinterest is not to gain clients. We don’t get clients through Pinterest. Part of that is because we haven’t targeted clients on Pinterest. Our clients find us primarily on Google.

Pinterest brings to Simple Pin the people who are going to read our blog, listen to the Simple Pin podcast, or who will eventually want to join the Simple Pin Collective. So our goal with Pinterest are to use it for educating marketers who are new to the Pinterest platform. It serves us by driving traffic and attracting email subscribers. 

Once you know why Pinterest is important to you, it’s time to answer the second question.

2. What are youR key performance indicators (KPIs)?