Most non-technical founders dream of building a game-changing tech product—without learning to code.

But bridging the gap between vision and execution? That takes more than just a good idea.

In this episode, Sophia Matveeva breaks down 7 essential lessons from the rise and fall of BlackBerry, a tech company that revolutionized communication, then lost it all.

You’ll learn why great engineers aren’t enough, how clueless sales pitches kill trust, and why falling in love with your invention might be your biggest risk.

Whether you’re planning your first app or scaling your second startup, this episode is packed with real talk and timeless wisdom, straight from a founder who’s been there.

In this episode, you will hear:

• BlackBerry's rise and fall as a case study for tech and business collaboration
• Importance of mutual respect and tech fluency between engineers and non-technical founders
• Lessons from the BlackBerry movie for non-technical founders to avoid past mistakes
• Strategies for non-technical leaders to effectively bridge the tech gap
• Importance of top-tier engineering talent and the value of significant investment in tech expertise
• Need for effective communication between sales and technical teams to prevent crises

Resources from this Episode

Free class: Introduction to Tech for Non-Technical Founders

https://www.techfornontechies.co/freeclass

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.