Most non-technical founders dream of building a game-changing tech product—without learning to code.

But bridging the gap between vision and execution? That takes more than just a good idea.

In this episode, Sophia Matveeva breaks down 7 essential lessons from the rise and fall of BlackBerry, a tech company that revolutionized communication, then lost it all.

You'll learn why great engineers aren't enough, how clueless sales pitches kill trust, and why falling in love with your invention might be your biggest risk.

Whether you're planning your first app or scaling your second startup, this episode is packed with real talk and timeless wisdom, straight from a founder who's been there.

In this episode, you will hear:

• How BlackBerry went from world-domination to irrelevance — and what every non-technical founder can learn from its rise and fall
• Why mutual respect and tech fluency between business leaders and engineers is non-negotiable
• How poor communication between sales and technical teams can sink even the best products
• The hidden risk of falling in love with your invention — and how to avoid it

FREE class:

Build a Startup WITHOUT Learning to Code

https://www.techfornontechies.co/freeclass

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/267-7-startup-lessons-from-blackberry-s-rise-and-fall