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In this throwback episode, Joe sits down with Tom Reber, contractor, coach, and founder of The Contractor Fight, to share proven strategies for building and growing a successful contracting and roofing company.

Tom has decades of experience helping contractors eliminate confusion, simplify their marketing, and create predictable growth. In this episode, he breaks down the mindset, leadership, and marketing strategies that separate struggling businesses from those that scale profitably.

If you are a roofing company owner or contractor looking for a clear plan to grow, this episode is packed with practical, no-fluff insights you can put into action today.

Key Takeaways for Roofing Company and Contractor Leaders

✔️ The number one marketing mistake that costs roofing companies thousands

✔️ Why clarity and tracking are essential to growth

✔️ How to position your business as the go-to choice in your market

✔️ Leadership strategies that create accountability and momentum

✔️ The importance of knowing your numbers and margins

✔️ How to avoid burnout by building the right systems

✔️ Why self-awareness and mindset are the ultimate growth multipliers

Timestamps

00:00 Introduction to Tom Reber and The Contractor Fight

06:15 The number one marketing mistake roofing companies make

13:40 How to clarify your strategy and eliminate wasted spend

21:05 Building systems that make your business scalable

29:50 Why leadership and culture drive marketing success

38:10 Tracking numbers that matter for predictable growth

45:20 Marketing as an investment, not an expense

52:40 Tom’s final advice for roofing and contracting business owners

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Connect with Tom Reber and The Contractor Fight

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