Max has been all over my Instagram lately so I was so happy to chat with him in this episode about some of the ways he aims to stand out from the crowd… including how he is starting to become a one-stop shop!

His fascination with balloons started when he was young and the store he would visit became an early inspiration for him. Then he came back to balloons for entertainment as times got tough… not knowing that he would one day start his own balloon business.

After getting degrees in hospitality and event management, the pandemic then halted that career and led him to finally take the leap into business ownership. Hear about his first paid jobs that really let his creativity lead the way. Now, he's got a small team and has incorporated quite a lot of rental items into what he offers so he can serve his clients in the way they need.

He shares with us the strategy for purchasing those items and growing his inventory… not just for the sake of growing his inventory, but with unique items he's not seeing others around him offering. Then we chat even more about finding ways to differentiate ourselves in our areas and how he's starting to put his event management skills to the test!

Then in the UGlu Hotline, hear a tip for renting marquees out to other vendors.

RESOURCES MENTIONED:

17hats (get 50% off your 1st year)

Balloon Suite

Havin' A Party Wholesale (save 5% with code BRIGHT)

UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

PremiumConwin

NEW! 2025 Bright Balloon Business Planner

ALOFT (save $10 with code BRIGHT)

ballooncoach.com | Balloon Boss Mastermind & Summit

momentsbymax.com | @momentsbymax_ | Moments By Max; Balloon Décor

- - - -

Get bonus episodes

50 Ideas for Email Marketing | Join the Bright Balloon email list

Courses

@thebrightballoon

The Bright Balloon on YouTube