How Leaders Lead with David Novak

#270: Allison Ellsworth, Founder & Lead Creative, poppi – Build your brand


Listen Later

Go behind the scenes of one of today’s hottest brands with Allison Ellsworth, founder and Lead Creative at poppi.

After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years.

In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant.

You’ll also learn:

  • What a “black ops budget” is – and why you need one!
  • The importance of building a brand, not just selling a product
  • What it’s really like to pitch on Shark Tank
  • Channel-by-channel social media tips (one might make you squirm)

  • Take your learning further. Get proven leadership advice from these (free!) resources:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

    Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

    ...more
    View all episodesView all episodes
    Download on the App Store

    How Leaders Lead with David NovakBy David Novak

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    563 ratings


    More shows like How Leaders Lead with David Novak

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,139 Listeners

    We Study Billionaires - The Investor’s Podcast Network by The Investor's Podcast Network

    We Study Billionaires - The Investor’s Podcast Network

    3,364 Listeners

    The Knowledge Project by Shane Parrish

    The Knowledge Project

    2,696 Listeners

    Coaching for Leaders by Dave Stachowiak

    Coaching for Leaders

    1,457 Listeners

    The Learning Leader Show With Ryan Hawk by Ryan Hawk

    The Learning Leader Show With Ryan Hawk

    1,328 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    165 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,927 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,170 Listeners

    Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

    Finding Mastery with Dr. Michael Gervais

    1,643 Listeners

    Founders by David Senra

    Founders

    2,171 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,987 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,163 Listeners

    At The Table with Patrick Lencioni by Patrick Lencioni

    At The Table with Patrick Lencioni

    1,123 Listeners

    A Bit of Optimism by Simon Sinek

    A Bit of Optimism

    2,175 Listeners

    ReThinking by TED

    ReThinking

    638 Listeners