Let's talk about some tough truths in the thought leadership business. Whether you're already part of this industry or aiming to join, here's the deal: Thought leadership means selling your knowledge, insight, and experiences. But here's the catch – you're not for everyone. Only about 2-5% of people are actively seeking to learn and apply what you offer. Most folks aren't into personal growth. Changing their minds is often a lost cause. Plus, how you present yourself matters more than how great your content is. To succeed, focus on selling and marketing your expertise – that's the core of your business. You're in the sales and marketing game more than anything else. 

So, if you want to make it big in thought leadership, remember that it's about who you reach and how you reach them – it's your business acumen that will make it happen. Tune in now!

Show notes:

[09:44]#1 You are targeting two to five percent of the population.

[15:37]#2 Who you are is more important than what you sell. 

[29:50]#3 You're in the sales and marketing business.

[32:10]Recap

Episodes Mentioned:

1669: You’re NOT In The Business Of Changing Minds

1507: Preach To The Choir, Dummy

1314: Hustle: Learning To Play The “Game”

1210: Don’t Complain — Play The Game!

Next Steps:

Text Dre Baldwin:

Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text)

Work On Your Game University (Coaching & Courses):

http://www.WorkOnYourGameUniversity.com 

Work On Your Game LIVE: http://WorkOnYourGame.LIVE 

FREE Training - 6 Figure Earners Who Want To Reach 7 Figures:

http://www.WorkOnYourGame.net 

Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ 

Get Dre’s Emails: 

Http://WorkOnMyGame.com 

Free Audiobooks: 

The Third Day: http://www.ThirdDayBook.com/audible

The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible

Get The Free Books:

The Third Day: http://ThirdDayBook.com 

The Mirror Of Motivation: http://MirrorOfMotivation.com

The Overseas Basketball Blueprint: http://BallOverseas.com 

Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free 

Donate: 

CashApp: http://Cash.app/$DreBaldwin 

PayPal: http://PayPal.me/DreAllDay 

Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! 

Dre on social media:

Instagram [http://instagram.com/DreBaldwin]

Facebook [http://Facebook.com/WorkOnYourGame]

Twitter [http://Twitter.com/DreAllDay]

YouTube [http://youtube.com/dreupt] 

All Episodes + FULL Work On Your Game Podcast archive at: 

http://WorkOnYourGamePodcast.com 

Sponsor: AG1 by Athletic Greens:

https://athleticgreens.com/WorkOnYourGame 

http://drinkAG1.com/WORKONYOURGAME 

Sponsor: AquaTru - $100 Any Purifying Filter

Http://www.WorkOnYourGame.com/AT

Sponsor: STASH Investments - start with $5!!

http://www.WorkOnYourGame.com/stash 

Sponsor: GoPuff - $15 Off Your First 3 Orders

http://www.WorkOnYourGame.com/gopuff