Content creation is the keystone to creating demand in dark social, but there are several mistakes teams make when trying to implement a content strategy:

- Not having a framework in place to create and distribute regular content

- Trying to do too much in the beginning

- Giving up on channels too early

- The list goes on

Many times these mistakes are rooted in teams trying to execute tactics before they have a solid strategy in place. In this episode, Chris talks about his journey with content creation and how you can create a strategy that will be successful for your own goals.