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In this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.

Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.

Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, and how to finally take control of your lead flow and growth.

If marketing has ever felt confusing, expensive, or unpredictable, this episode will show you how to turn it into a powerful lever for growth and freedom.

Key Takeaways for Roofing Company Owners

✔️ Why “paying your way out” of marketing doesn’t work anymore

✔️ How to become the general contractor (GC) of your own marketing

✔️ The power of showing more faces on video

✔️ How to build a trusted roofing brand and stay top of mind

✔️ Where to shift your ad budget in 2025 for better ROI

✔️ How to track and measure what’s really working

✔️ The importance of long-term nurturing for future sales

Timestamps

00:00 Intro – The frustration most roofers feel with marketing

02:15 The myth of outsourcing all your marketing

05:20 Becoming the GC of your own marketing

09:10 Building your roofing brand in 2025

12:40 Why showing faces on video builds trust

16:15 How to reallocate your ad budget for better results

19:30 Tracking results and nurturing long-term leads

22:00 How Contractor Dynamics helps roofing companies win

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