Introduction:

Dive into this powerful episode of the She Renovates Podcast!

Bernadette sits down with money mindset mentor Denise Duffield-Thomas to explore one of the most underestimated drivers of financial success for renovators, the beliefs we hold about money.

While many aspiring renovators focus on strategy, feasibility, and profit margins, Denise reveals that the real barrier to wealth is often invisible… the unconscious money stories formed long before the first deal is ever done.

In this conversation, Bernadette and Denise unpack how childhood experiences, cultural conditioning, and social expectations shape the way women think about earning, charging, investing, and building wealth.

From undercharging and guilt about wanting more, to the impact of tall poppy syndrome and the pressure to be “nice”, this episode shines a light on the hidden forces that can quietly sabotage financial success.

If you’ve ever hesitated to charge what you’re worth, felt uncomfortable wanting more financial independence, or wondered why confidence sometimes lags behind capability, this episode will help you understand why and what to do about it.

Tune in to discover how shifting your money mindset can unlock greater confidence, clearer decision-making, and the freedom to create income through renovating.

“You can have the best strategy in the world, but if your mindset doesn’t support success, you will unconsciously hold yourself back.”

– Bernadette Janson

EPISODE HIGHLIGHTS:

00:00 – Welcome & Why Money Mindset Matters in Renovating

02:30 – The Hidden Money Stories Women Carry

05:00 – How Childhood Experiences Shape Financial Confidence

08:30 – Why Women Often Undercharge for Their Skills

11:00 – The Impact of Tall Poppy Syndrome & Wanting to Be Liked

14:30 – Why There Is No Perfect Time to Start

17:00 – Confidence Comes From Action, Not Before It

20:30 – The Role of Community in Normalising Wealth Creation

23:00 – “I Serve, I Deserve” – Balancing Value & Profit

26:00 – Pattern Interrupts: Changing Your Financial Story

29:00 – Why It Has Never Been a Better Time for Women to Build Wealth

32:00 – How Renovating Builds Confidence and Independence

Resources

The School Of Renovating: https://www.theschoolofrenovating.com

She Renovates Podcast: https://www.theschoolofrenovating.com/podcasts-page/

Connect with The School of Renovating

ASK BERNADETTE: https://sherenovates.com.au/podcast/ 

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