Robert MacPhee didn’t start out teaching values—he started out parking cars. But somewhere between the valet stand and becoming Jack Canfield’s right-hand man (yes, that Chicken Soup guy), Robert found his lane. Now the author of Living a Values-Based Life, he’s guiding people to stop driving in circles and finally align their actions with what truly matters.

In our 2-part series, we dig into the real reason so many of us struggle to name our core values (spoiler: it’s not because we’re lazy—it’s because no one ever taught us how). Robert also breaks down why clarity is the unsung hero of decision-making, and why living out of sync with your values is like following GPS directions with the volume on mute.

Part Two. 

Key Highlights of Our Interviews:

Why It’s So Hard to Define Our Own Values

“Most people’s initial list of values often reflects what they think others want to hear. We’re so conditioned to impress others or meet external expectations that it’s challenging to pause and ask: What truly matters to me? The real magic begins when we strip away external noise and align with our authentic priorities.”

How a Values-Based Life Can Improve Work

“Clarity about values doesn’t just make personal life better—it’s transformative for work too. Aligning your actions with priorities like contribution or integrity can help you show up fully, even in challenging moments. That alignment makes work feel purposeful instead of draining.”

Do Values Change Over Time? The Short Answer: Yes.

“Values aren’t set in stone—they evolve with life stages and circumstances. For instance, what mattered to you in high school may be worlds apart from what tops your list in your sixties or seventies. Life experiences, like becoming a parent or caring for aging loved ones, naturally shift our focus, making values an ongoing conversation, not a one-time declaration.”

Keeping Values Visible

“The importance of keeping your values front and center can’t be overstated. Whether on your phone, bathroom mirror, or bedside table, revisiting your values regularly keeps them aligned with your current life stage. A daily reminder to reflect, re-anchor, and adjust ensures your values stay relevant.”

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Host: Vince Chan | Guest: Robert MacPhee
 

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