In this modern world, it's undeniable that audio and video have dominated the content writing landscape. However, it's crucial to recognize the enduring value of written material, a unique quality that cannot be replicated or surpassed by audio or video.

There are aspects that the spoken or visual mediums cannot replace when compared to the written word. And I'm going to explain why in today’s class.

Show notes:

[07:00]#1 Writing requires more deep thought, as does reading.

[28:38]#2 Written word has a much longer tail and longer shelf life than video and audio put together.

[37:44]#3 We believe what we read and what we see on paper more than we believe any other format of communication. 

[42:11]Recap

Episodes Mentioned:

1025: The Opportunity Is In The Opposites

1443: Results-Based Business

1438: How To Fall In Love With Learning

1437: Turn Your Excuses Into Reasons

1436: Keep The Power In Your Own Hands

1435: What You Avoid Shall Persist

1434: How To Over-Deliver As A Habit

1433: Stop Taking Everything So Personally!

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