There is an art to navigating how and when to post products, and how to increase sales on Pinterest. Today we’re looking at that from the perspective of selling Teachers Pay Teachers (TPT) products on Pinterest.

My guest today is Amy, our team TPT specialist. She’s going to share her best tips and tricks for marketing your TPT products on Pinterest.

selling tpt products on pinterest

Let’s dive in with Amy’s best tips and advice!

Amy works with all of our TPT accounts, as well as leads the account specialists who manage those accounts. I asked her to share the story of how she saw the potential for serving TPT sellers that were coming to us when, as a team, we were feeling ready to give up.

Here’s the story from her perspective:

“I remember one of the Simple Pin leadership retreats a couple of years ago, we were talking about our challenges dealing with TPT sellers’ Pinterest accounts. We just really felt like we had hit a wall and weren’t able to serve them the way we wanted to.As a former elementary teacher, I just felt like there’s so many great teachers out there. We’ve got to find a way to serve them. I kind of took our team frustration as a personal challenge. So our team services director tasked me with the job of figuring this out.It’s been really exciting to learn about it and to move us forward from where we were to get us started working well with TPT sellers.”

It was such a gift to have Amy rise to the occasion, because I think the rest of us were saying if we can’t do it well then we really don’t want to do it at all. It’s what we strive for here at Simple Pin. We were on the verge of giving up because we never want somebody to have a negative experience with our services or to feel like we don’t “get” them and their business.

That’s a very important part of how we serve our clients.

But Amy stepped in and said, “No, wait! I get their brain.” What a gift it has been to have Amy’s teacher background on our team. She knows how teachers work and can speak their language.

Let’s talk about what Amy has discovered by digging into TPT on Pinterest.

The Biggest Hurdle for Our TPT Clients

The biggest hurdle has been the TPT mindset, Amy believes.

In the world of marketing on the actual TPT platform, their push is to inform the audience – the purchasers – about the product they will receive. The push is to put all of the details in your listing and on your cover images. TPT wants you to show those resources.

That makes perfect sense on their platform. If I’m a teacher and I’m looking for something to use in my classroom, I want to know exactly what I’m buying. I want to know I’m using my resources wisely. It needs to make sense to me and the way I teach.

I want to know that I can pick it up and use it in my classroom tomorrow.

RELATED: Pinterest for Business Mindset

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Shifting that mindset has been the biggest hurdle in helping teachers understand tha...