Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc.  But you can't make any of those decisions without making a bigger decision first: exactly who are you building for.  In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank">https://marcrandolph.com/guest</a>), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc. But you can't make any of those decisions without making a bigger decision first: exactly who are you building for. In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc.&nbsp; But you can't make any of those decisions without making a bigger decision first: exactly who are you building for.&nbsp; In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer">https://marcrandolph.com/guest</a>), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#28: The Most Important Decision? Deciding Who You're Building For.

How many times have you been told “that will never work”?&nbsp;&nbsp;Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.&nbsp;Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.&nbsp;&nbsp;&nbsp;New episodes every Tuesday.Want to be a guest on That Will Never Work?&nbsp;Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank">https://marcrandolph.com/guest</a>), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter<a href="https://marcrandolph.com/newsletter/" rel="noopener noreferrer" target="_blank"> https://marcrandolph.com/newsletter/</a>Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork&nbsp;LinkedIn: Marcrandolph&nbsp;&nbsp;&nbsp;Tiktok:&nbsp; @marc_randolph

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How many times have you been told “that will never work”?   Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.  Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem. These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.    New episodes every Tuesday. Want to be a guest on That Will Never Work?  Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/ Feeling social? Marc would love to hear from you here: Twitter: @mbrandolph Instagram: @ThatWillNeverWork  LinkedIn: Marcrandolph    Tiktok:  @marc_randolph

How many times have you been told “that will never work”?&nbsp;&nbsp;Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.&nbsp;Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.&nbsp;&nbsp;&nbsp;New episodes every Tuesday.Want to be a guest on That Will Never Work?&nbsp;Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer">https://marcrandolph.com/guest</a>), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter<a href="https://marcrandolph.com/newsletter/" rel="noopener noreferrer"> https://marcrandolph.com/newsletter/</a>Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork&nbsp;LinkedIn: Marcrandolph&nbsp;&nbsp;&nbsp;Tiktok:&nbsp; @marc_randolph

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#28: The Most Important Decision? Deciding Who You're Building For.

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