In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It's a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself.

The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own.

Buy The Story Effect Now: https://tinyurl.com/2s4c57up

Connect with Danielle:

The Story Effect: http://thestoryeffect.com/

Instagram: http://instagram.com/storyeffectpodcast

Linkedin: https://www.linkedin.com/in/daniellekrischik

Learn about Knight Agency: http://knightagency.com/

Additional Resources:

Connect with Mike on LinkedIn

Connect with Danielle on LinkedIn

Visit thestoryeffect.com

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Hiring decisions are often influenced by personal connections.
• Freelancing offers freedom but can lead to burnout.
• A strong company culture fosters genuine relationships.
• Vulnerability is essential for creativity and collaboration.
• Personal stories can significantly impact business success.