Have you ever wondered what steps you need to take before diving into Pinterest ads? Not just the technical details, but the planning, the mindset, the prep work and education. Is advertising on Pinterest even worth it?

Today on the podcast, I’m chatting with Amanda McKinney. Amanda is a marketing coach for yoga teachers. If you just thought to yourself “WHOA, that’s super niched down and specific”, she says she hears that all the time. But she loves it because that’s one of the marketing elements she teaches!

Her goal is to “help yoga teachers find the tools and confidence within themselves to grow a thriving yoga business”. Her ideal person has gone through yoga teacher training, but is having a hard time wrapping their head around growing their business.

In yoga teacher training, you’re taught how to teach yoga (good!), but not how to market your business, do accounting, or sell your “product”.

Amanda wants her yoga teachers to understand that marketing doesn’t have to be salesy, that it can be fun! Both she and I have seen over and over that marketing can often get shoved to the bottom of the list for many business owners. And Amanda wants that to change!

IS ADVERTISING ON PINTEREST WORTH IT?

In this episode, we talk about how Amanda plans by quarter, why it matters how you’re wired, and how it plays out when you’re investing in ads.

WHAT TYPE OF PRODUCT?

Her main product right now is her paid membership for yoga teachers. When she started her membership, she had zero content. The membership didn’t even have a name! She asked for some founding members to join her and help her create a membership that THEY needed, not what she thought they would need.

She hoped for 5 founding members, and she wound up with 37!

“I had an idea, but I wanted to make it theirs, not mine”. — Amanda McKinney

She originally thought the membership would be a hub for content and videos they could watch. But she quickly realized along the way that yoga teachers were lonely in growing their business and the community of the membership has become the biggest part. A digital course just doesn’t provide that community element.

RELATED: How one Simple Pin Collective member found confidence in the community

HOW AMANDA GOT STARTED ON PINTEREST

Amanda first started by hiring a virtual assistant who ended up having some experience with Pinterest. Her VA suggested doing some basic pins for her blog post, and she was so grateful because as a business owner, she was juggling so many things. After her VA left, Amanda quit keeping up with Pinterest. But even with that, she found that people were still finding her website from old pins month over month.

She started thinking that maybe she should put her time and energy into running ads, instead of trying to figure out an organic Pinterest strategy. She mentioned that she really resonated with how we teach at Simple Pin, so signed up for the Ads Society membership to start learning about ads.

where and how to learn pinterest ads

Amanda felt like she really needed to spend some time to learn ads, to feel comfortable with what she wanted to promote,