Pinterest released a Creator Rewards program in October 2021, and then a Creator Fund in 2022. It’s created some confusion and curiosity for all of us about what the programs are and if there’s a difference.

You’ve told us you’re hungry for the details so we decided to go deep into the Pinterest Creator Rewards program and answer all your questions. We’ll talk about what it is, who is eligible, how to get access, how to get paid (and how much), and a little bit of troubleshooting.

We’ll also share what people are telling us about their experience with the program. Then we’ll talk a bit about the Creator Fund, which is actually an entirely different program.

What is the Creator Rewards Program?

The Creator Rewards program is a way for creators to earn money for creating original Idea Pins, in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.

Simply put? If you create Idea Pins within their goals, Pinterest will pay you.

Who is eligible for the program?

There is quite a list of requirements and they seem to be changing a bit.

Don’t miss the updates we’ve sprinkled throughout the post, as things have changed since we have even recorded this episode!

You must:

* Have a business account* Be 18 years or older* Have at least 1000 followers on Pinterest (UPDATE: Since recording, this has dropped to 250 followers)* Have already created at least three Idea pins (UPDATE: Since recording, it now says “at least 3 Idea Pins in the last 30 days)* Be a legal resident of, and located in, the 50 United States or the District of Columbia (UPDATED)* Have 150 saves of your published pins in the last 30 days (NEW)* Create original content

If you haven’t turned your Pinterest account into a business account yet, please do it today. Besides being against the terms of service to run your business through a personal account, you get so much more that you need for your business.

Here’s the big one – you have to be located in the United States. The program is in beta right now, so it hasn’t been released internationally. I think we will see it expanded by quarter 3 or 4 of this year.

IMPORTANT UPDATES:

New requirements say you can’t use the content you have pinned to Pinterest before, so creating Idea Pins with old blog post content won’t work (hopefully they aren’t strict with this one, but we don’t know yet).

From the Creator Rewards page: “Eligible User Content must be (i) wholly original; (ii) must not have been previously published on Pinterest or submitted for any other program/promotion;“

From one of our Simple Pin Collective members: “Before it said it must not have been previously published elsewhere. This is so good because the payment is still low, but now we can repurpose content from other platforms, so it will be less time-consuming!”

How Do You Get Access?

To find the Creator Rewards program, you will have to use your phone or tablet. It’s only accessible on mobile devices. Note that you also have to have the Pinterest app version 9.33 or higher. If you aren’t seeing the Creator hub on your mobile,