You've built a successful business before. So why does tech feel harder than it should?

Here's the uncomfortable truth. The instincts that made you successful offline can quietly sabotage you when you build tech or add AI.

In this episode of Tech for Non-Techies, Sophia breaks down the four traps she sees again and again among high-performing business owners. Not beginner mistakes. Smart, expensive ones.

You'll learn why working harder often backfires, why "moving fast" can burn cash, and why delegation without product leadership creates chaos. Plus, what to do instead of learning to code or wasting six figures.

This is about thinking clearly, sequencing correctly, and using your strengths without letting them turn into blind spots.

In this episode, you will hear:

• Why doing "hard things" in tech often leads to burnout — not progress
• The quiet reason speed destroys value before a product is validated
• What happens when developers build their vision instead of yours
• The hidden cost of following tech advice that wasn't made for business leaders

Resources from this Episode

FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster

Join this class to learn:

• The 2-step framework to go from idea to scalable tech product

• Why smart business owners waste $100k+ on their first tech venture—and how to avoid it

• When AI helps vs. when it destroys products (and your ROI)

Sign up here: https://www.techfornontechies.co/january

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/283-why-successful-business-owners-fail-at-tech