With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Ever stop mid-holiday hustle in your retail shop and think, "Why am I even doing this? Does this even matter?" This episode dives straight into that question. I'm sharing how meaningful connection - not just transactions - creates the kind of community and joy that keep both you and your customers coming back. You'll learn how to balance a strong back of house (all the CEO work I talk about!) and a remarkable front of house that keeps your customers coming back again and again.

Some Highlights from this session:

• Why human connection is your shop's secret superpower

• How to blend "back of house" structure with "front of house" heart

• Ways to intentionally design remarkable in-store experiences and make your customers feel like they belong in your store

• Providing small, unexpected moments to your customers makes them feel seen and valued, building a truly memorable brand

Your Next Steps:

• Grab your journal and put some thought into these questions: "Why does your shop exist? How does your business make people feel? Is it worthwhile and fulfilling to you?"

• Listen in to the Holiday Podcast Playlist to get yourself on the fast track to success in every aspect of your retail business this holiday season.

• Check out these book recommendations: The Art of Gathering by Priya Parker and Unreasonable Hospitality by Will Guidara.

• Get an application in for my Level Up Mastermind. On top of high touch coaching with me, you'll meet retailers from all over the world doing really awesome things. Plus, we are planning a meet-up again this year in my tiny fishing village. :)

Related podcasts we think you'll like:

CST Holiday Podcast Playlist

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy.

I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.

For more support from Wendy

Join Wendy's CEO Planning Session for Retailers

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's current programs and services for shop owners can be found HERE.

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