It's good to go deep in what you know, but also look around in other areas because you might find something useful and unique. Your competition might not be looking there, so you can get an advantage by exploring where they aren't. 

Listen now and start gathering insight outside the box!

Show notes:

[06:53]#1 You don't want to have too much “me too”.

[17:27]#2 Great ideas can come from anywhere. 

[26:48]#3 Breakthroughs and insights come from known things used in new ways.

[32:31]Recap

Episodes Mentioned:

1025: The Opportunity Is In The Opposite

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