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I can look out my kitchen window and see Hayden's flower farm taking shape. She lives in a little cottage right on our family property, and I've had a front-row seat to every breakthrough and every meltdown.

Hayden is 32. She moved back to the family farm after years of city life because — as she puts it — "it's so much more fulfilling to wake up and go outside and see things growing than there is at any corporate job, no matter how cushy it is." But the practical side of her kept saying no. She grew up watching how hard farming is. She's got good health insurance. She sits at a desk. Why would she go do that all over again?

Because the dream wouldn't leave her alone. Sound familiar?

In this episode, you'll hear the story behind the name "Big Oak Flower Farm" — it came from her childhood, when she and her cousins would call each other up and say "meet at the big oak in an hour" or "let's race to the big oak." When that name hit her in the car one day, she knew it was right.

You'll hear her scrappy funding strategy: $500 saved from working twice a month on a neighbor's farm, driving her old pickup to get $10 loads of compost from the city waste treatment facility, and doing absolutely everything herself.

We dig into three sales models she's weighing — CSA subscriptions for early cash flow, a little farm store for walk-up sales, and you-pick events (she's dreaming of "sunset in the flower field" evenings). And you'll hear me pushing back in real time on her decision to NOT start an email list yet.

No formal training. No business degree. No trust fund. Just a woman figuring it out. If she can do it, so can you.

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