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Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.

On this episode, Chris & Kelcey discuss:

➡️ How they look at investing in niche e-commerce businesses

➡️ Why they've chosen shared services hold-co structure

➡️ The current eCommerce market

➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)

Timestamps

(00:04:14) Kelcey’s background and 365 Holdings

(00:05:14) What does shared services mean?

(00:06:39) Acquiring the first eCommerce business

(00:07:09 How do you think about your role in the organization?

(00:08:12) What’s happening in eCommerce right now?

(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?

(00:10:43) What are the best ways to market online today?

(00:11:44) What caused the end of the ‘Covid bump’?

(00:12:41) What goes through your mind when you want to buy a business?

(00:14:00) The business of cloth diapers and emergency food

(00:21:41) What have you learned about structuring a deal?

(00:22:57) Amazon: A Necessary Evil

(00:25:37) What’s your goal for these 9 businesses?

(00:26:56) What happens when you sell a business?

(00:28:46) - Are the big 3 in eCommerce gaining more dominance?

(00:31:06) AI in eCommerce

(00:31:57) What type of HoldCo do you run and how would it differ from others?

(00:37:10) Why do you have manufacturing here in the US?

(00:39:42) How is the business capitalized?

(00:41:17) HoldCo Conf

(00:53:28) Twitter

Additional Resources

👉 Kelcey on Twitter

👉 365 Holdings

👉 HoldCo Conf

➡️ Visit RE Cost Seg for a free proposal to see your potential tax savings

➡️ Fort Capital: www.FortCapitalLP.com

➡️ Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/

➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris

➡️ Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/

➡️ Sign Up for our Newsletter: https://newsletter.thefortpod.com/

➡️ Subscribe to The FORT on YouTube

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The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more.

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