In this episode, Mark and Ian dive into the evolution of estate agency and why video content is now non-negotiable for building trust, identity, and engagement. They break down what makes content stick, how to carve out a unique position in the market, and why showing your human side is more powerful than ever.

From the importance of a trust timer—that slow-burn credibility built through consistent content—to the role of exclusivity, structure, and authenticity in marketing, this conversation is packed with insights estate agents (and business owners in general) can take straight into their strategy.

What’s Inside This Episode?

🔹 Estate Agency Is Changing—Are You?

Mark and Ian discuss how the industry has evolved and why video content isn’t just an extra—it’s essential. Whether it's promotional shoots or off-the-cuff content, how you show up matters.

🔹 The Power of a Strong USP & The Trust Timer

Standing out is everything. Ian and Mark break down why you need a clear USP (Unique Selling Proposition) and how the trust timer helps potential clients warm up to you over time. Spoiler: It’s all about showing up consistently.

🔹 Authenticity > Perfection

Forget over-polished videos—people connect with real people. They chat about why showing vulnerability, sharing behind-the-scenes moments, and embracing the occasional outtake makes your brand more relatable (and more trusted).

🔹 Strategy is Everything

From when to launch properties to how to manage inquiries, Ian shares the disciplined approach that keeps his agency running smoothly. Learn how setting expectations upfront can help avoid chaos later.

🔹 Community & Identity: Why They Matter

You can’t just sell houses—you need to be known for something. Ian explains why building an identity within your community is the key to long-term trust and sustainable business growth.

🔹 Marketing, Social Media & Going Viral

Ever wondered why some videos take off while others fall flat? Mark and Ian discuss the importance of grabbing attention, keeping people engaged, and making content that people actually want to watch.

Key Takeaways:

✅ Show up. Be seen. People can’t trust you if they don’t know you.

✅ Your USP matters. What makes you different? Lean into that.

✅ Trust isn’t built overnight—it’s earned through consistency.

✅ Perfection is boring. Authenticity and vulnerability win every time.

✅ A strong marketing strategy makes everything easier—from client expectations to deal flow.

Action Steps:

✔️ Consider adding outtakes or behind-the-scenes clips to your content. It builds authenticity and connection.

✔️ Explore potential sponsorship opportunities with Iceberg software and AI companies.

✔️ Think about including a short sponsored message or "infomercial" in future episodes.

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📩 Got a question or topic you’d love us to cover? Drop us a message—we’d love to hear from you!