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It's the end of April, and things are moving fast — maybe too fast. The rain stopped weeks early, it's been in the 70s, and Hayden's scrambling to get irrigation set up while working 14-hour days at her corporate job. A whole bed of ranunculus? Crispy dead. She forgot about them during her work week. That's the reality nobody posts about.

But here's what she did pull off: eight bouquet subscription pre-sales totaling her first $1,000. Every single buyer is someone she knows. Not a stranger in the bunch. And not one of them has seen a photo of what they're actually getting. They bought because they trust her. That's what relationship-based marketing does.

She ran a $200 ad in the local Newsburg community newsletter and made $240 back in subscription sales within the first week — plus new email subscribers she can't even track yet. She went from 4 beds to 10 finished 20-foot rows, with plans for 17 total. She applied to two grants, and even though she hasn't heard back, the process forced her to write a three-year business projection, budget out her U-pick events down to the cost of scissors, and think bigger than just this first season.

The biggest win? A free queer wildflower walk she's hosting at Champoeg State Park that got shared by over 80 people on Instagram. She asked a dozen local businesses to share it, every one said yes, and now she's getting messages from people she's never met. One connection led to an invitation to vendor at a 1,000-person plant sale.

She's also setting boundaries — done working outside by 1 p.m., actually cooking dinner instead of eating mac and cheese for the fifth night in a row, and canceling plans when she needs a recovery day. Because the busy season hasn't even started yet.

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