On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new.

We cover:

1. Gap in Slide Sandal Market

2. Background in Finance and Investing

3. Key Insights as An Operator

4. Unique Angel Investor and Evergreen Fund

5. True Botanicals Experience and Success

6. Building Direct-to-Consumer First

7. Utilizing Influencer Relationships for Growth

Episode Timestamps:

04:01 Meghan Higney's transition from finance to brand building.

06:46 Discussing angel investor's support and focus on longevity.

09:25 True Botanicals' success and marketing strategy evolution.

15:01 Meghan's transition from finance to footwear passion.

20:24 Key to success: growth, creativity, people operations.

23:33 Comparing beauty and food industries' supply chain challenges.

29:04 Journey to build best performance sandals.

37:26 Discussing footwear production in Porto, Portugal.

42:48 Reflecting on financial investments and business growth.

48:17 Aiming for sustainable profitability and strategic growth.

51:59 Anticipating brand's growth and requesting social media info.

Episode brought to you by Trend & Finaloop.

Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

Shownotes powered by Castmagic
 

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
 

Meghan Higney - Founder of Message
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated