No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. 

In this episode, we talk about: 

• What online business has in common with cults, MLMs and self-help culture
• Scammy online business practices to watch out for both from a consumer standpoint
• How you can better market your business without hopping on these “trends”
• What luxury lifestyle marketing is and why it works
• The problem with super expensive coaching and masterminds
• The evolution of online business over the last decade

You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/286   

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  

- Check out Maggie Patterson’s Website: https://bsfreebusiness.com/ 

- Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness 

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   

- Join Booked Out Designer: https://elizabethmccravy.com/bod    

- Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb 

Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM

Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit