The podcast discusses the benefits of offering high-ticket items in your business. High-ticket items are those that require a higher investment due to the value they provide. The speaker, Dre Baldwin, argues that offering high-ticket items can lead to higher revenue per transaction, better quality engagements with customers, and more commitment and buy-in from clients. He suggests that businesses should have premium priced offers available for those customers who are willing to spend more. He also emphasizes the importance of having a healthy money mindset to attract high-quality customers and clients.

Why charge more in your business? Well, it's about having some pricier options. You don't need everything to be expensive, but having a few premium choices is important. Going on a high ticket doesn't mean making everything super pricey. It just means offering some options that cost more because they provide extra value. It's a smart move to meet the needs of customers who are willing to spend more. For example, think about buying a house or getting coaching. These decisions are thought out and planned. 

Going high ticket needs planning and a good relationship, which is why marketing matters. So, have some high ticket options in your business for customers to aim for.

Show Notes:

[10:12]#1 Higher revenue per transaction.

[16:22]#2 Better quality engagements from both ends of the transaction.

[29:08]#3 You get more commitment and more buy-in from your clients and customers. 

[37:02]Recap

Episodes Mentioned:

204: Going "Over The Top" Of Problems

1025: The Opportunity Is In The Opposites

2321: Healthy Money Mindsets

2214: How Your Poor "Money Mindset" Is Keeping You Broke

1282: The “51/49 Rule”- Helping People Who Help Themselves

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