Today, I'm joined by Ross Mackay, founder and CEO of Cadence.

Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.

In this episode, we discuss building a brand that's bigger than the product itself.

We also cover:

• Shaping a lifestyle brand with strategic collabs
• Decision-making frameworks for high-performing teams
• Creating content to document the entrepreneurial journey

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Cadence Website: https://usecadence.com/

Cadence IG: https://www.instagram.com/usecadence/

YouTube: https://www.youtube.com/@RossMackay1

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

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Chapters:

(00:00) Introduction

(01:15) Ross's background and entrepreneurial journey

(03:50) The transition from Daring Foods to Cadence

(05:10) Differentiating in a crowded supplement market

(08:35) Building authentic brand content and community

(11:10) Strategic collaboration approach and tiered partnerships

(14:15) The momentum behind Cadence's rapid growth

(16:30) Decision-making frameworks for a high-performing team

(20:50) Creating lifestyle products vs just supplements

(23:50) Cadence's product system: Core, Race, and Recover

(27:25) Product roadmap and upcoming innovations

(32:35) The cultural rise of running and endurance sports

(35:15) Personal athletic goals vs. product development

(37:50) Balancing entrepreneurship with new fatherhood

(41:00) Conclusion