To keep a classic strategy like virtual summits working, it's important to experiment and innovate. However, we don't want that innovation to destroy the results you get from your event! In this episode, I'll break down why getting creative in summits is so important, the rewards and risks of doing so, and examples of what to have fun with vs. what you're better off to leave alone. For show notes, head to https://summithosthangout.com/288