64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices. 

Resources: 

• *** Tell Your Sustainable Story Online Course *** 
• Apply for SIP Certified Wine 
•  Likely Story Strategies
• Marketing Tips eNewsletter
• Sustainable Story Worksheet  
  • Print  
  • Electronic  

Vineyard Team Programs: 

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet   
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Vineyard Team – Become a Member